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Vikram Lalvani appointed MD & CEO of Sterling Holidays

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“Ramesh Ramanathan hands over baton to Vikram Lalvani. Will continue

to guide the company as Chairman.

Mumbai, 04.04.2022: Sterling Holiday Resorts Limited, one of India’s leading leisure hospitality brands announced the appointment of Mr. Vikram Lalvani as the new Managing Director and CEO of the company with effect from 1st April, 2022.

After seven years of overseeing various strategic responsibilities at Sterling, which included, Customer Engagement, Revenue maximization, Hotel Sales and Resort Operations, Mr. Vikram Lalvani will be taking on the role of Managing Director of Sterling Holiday Resorts Ltd, a post which was effectively held by Mr. Ramesh Ramanathan since 2011, who will now continue to guide the company as its Chairman.

As CMD for Sterling, Mr. Ramesh Ramanathan has been instrumental in steering the company’s turn-around and making it profitable and establishing the Sterling Brand in the Leisure Holiday space. During his time, he has also transformed the company from being a major player only in the time-share segment to a strong Leisure Hospitality player across all customer segment. Over the past decade, Sterling has expanded its footprint from 10 resorts to over 38 resorts with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage and drive-to locations, pan-India.

Must Read: Sterling Holidays launches Sterling LOCAL Restobar at their Goa and Wayanad Resorts

Continuing to serve the company as the Chairman, Ramesh Ramanathan, said, “I am extremely pleased on the appointment of Vikram as Managing Director & CEO, to lead Sterling towards newer avenues. I look forward to working with him towards our common vision of making Sterling the No. 1 Leisure Hospitality brand in India.   On behalf of the board and the team, we are confident that Vikram’s vast experience in the hospitality industry will be a huge advantage for us. His energy, passion and eye for detail will also boost the team in delivering exceptional services and make Sterling the preferred brand for our guests. I congratulate him and wish him all the best for his next chapter.”

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Commenting on his new role, Mr. Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Ltd. said, “I am honored to be given this responsibility. We will continue on the growth path set for us and drive to double our inventory and footprint to over 5,000+ rooms by 2025. With focus on Digitization, we will bring innovation in services for our guests and create a unique place for Sterling in the leisure space. I look forward to further strengthening the brand and building market leadership in the coming years.”

In his previous role as COO, of Sterling Holidays, Vikram has been responsible for successfully strengthening the preferred partners’ network, launching new revenue focused projects, spearheading the expansion plans across the country which now includes 38 plus resorts in operation and many more in the pipe-line.

Mr Lalvani has over 25 years of leadership experience in Hospitality, Leisure and ITeS industries with a proven expertise in revenue maximization and technology solutions. In the past, Mr Lalvani has held crucial positions in companies such as The Indian Hotels Co. Ltd. and Sutherland Global Services.

About Sterling Holiday Resorts Ltd

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Thiruvanamalai, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.”

Must Read: Top 10 Sterling Holiday Resorts in India – Foremost Suggestions

Sterling Holidays launches Sterling LOCAL Restobar at their Goa and Wayanad Resorts

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13th December, 2021: “Sterling Holiday Resorts, a leading leisure holiday brand in India launches its signature Restobar “Sterling LOCAL” at Sterling Goa Varca and Sterling Wayanad on 12th December 2021. In line with the brand’s promise of ‘Discoveries and Experiences’, Sterling LOCAL is conceptualized with an idea of taking popular beverages and foods and giving them a ‘desi’ twist by incorporating fresh regional ingredients, local beverages, cuisines and cooking styles to create food and beverages inspired by the region. Thus, while the concept is constant across all the resorts, in each place, it gets expressed differently, giving each “LOCAL” a unique identity and menu.

Must Read: Sterling Holidays announces Luxury Resort in Alleppey

Sterling LOCAL Restobars have been launched already in Sterling’s Ooty, Kodai and Yercaud resorts and many more are slated to be launched in quick time. The LOCAL in Goa offers an interesting fusion of local ingredients like Kokum and local drinks like Feni and Mahua with culinary styles that range from Konkan to Portuguese. This includes drinks like the ‘Peru Meru’ and ‘Varca Feni-o-Tini’. The LOCAL in Wayanad is a “Beer and Wine lounge” inspired by the myriad bird species that habit the resort, with interesting beer cocktails such as ‘The Radler called Warbler’ and wine cocktails like the nannari-syrup infused ‘Nannari Wine Barbath-Sarbath’.

Speaking about the launches, Mr Ramesh Ramanathan, CMD, Sterling Holiday Resorts Limited said, “Inspired by the successful launches and positive feedback of Sterling LOCAL at Ooty, Kodaikanal and Yercaud, we wanted to expand the concept quickly across multiple destinations and different states where our resorts are; with each boasting their own distinctive and bold culinary highlights. It brings back nostalgia to some and to many it will be a discovery of flavours in a casual and comfortable setting. We hope to bring an insight into the local cultures, preferences and ingredients through Sterling LOCAL.

Must Read: Top 10 Sterling Holiday Resorts in India – Foremost Suggestions

ABOUT STERLING HOLIDAY RESORTS LTD.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Alleppey, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gir, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Tiruvannamalai, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Must Read: Calangute Beach Goa: Top Attractions, Things to Do, and Best Time to Visit

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services”.

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh