Tag Archives: Sterling Holiday Resorts

Sterling Holiday Resorts Debuts in Haridwar With Its 5th Resort in Uttarakhand

“· Haridwar is known for its scenic beauty, rich cultural heritage and spiritual significance and is the gateway to several pilgrimage locations. It is also the largest industrial hub in the state.

· Sterling Mantra Haridwar is ideally located, making it easy for guests to explore the city’s many spiritual landmarks. It is also in close proximity to the Industrial area.

02 February 2023: Sterling Holiday Resorts is a leading leisure hospitality brand, with resorts across hills, beaches, jungles, waterfront, heritage, pilgrimage, adventure, and drive-to locations. The company announced the launch of Sterling Mantra Haridwar, their fifth property in Uttarakhand.

The hotel is easily accessible considering its proximity to the Chandigarh-Haridwar and Delhi-Haridwar highways making it convenient for various types of travellers. It is a quick drive away from Delhi NCR and forms the base for pilgrims on the Char Dham yatra. The hotel is ideally located for guests to explore the city’s many temples, ashrams, and other spiritual landmarks. It is also located close to the industrial hub making it convenient for the business traveller.

Sterling Mantra Haridwar offers spacious rooms which are comfortable for families on a holiday. The 40 fully equipped rooms provide all the contemporary amenities and thoughtful touches for a business traveller as well. Golden Leaf, the onsite multi-cuisine restaurant opens out into the lawns for guests to savour an indoor/ outdoor dining experience. It serves authentic local specialties and popular comfort food.

Its purpose-built banquet hall, outdoor lawns and ample parking spaces, make the hotel the perfect venue to host conferences, weddings and social events.

Speaking on the inauguration of the property, Mr. Vikram Lalvani, Managing Director and CEO of Sterling Holiday Resorts said, “We are delighted with the launch of Sterling Mantra Haridwar. With Sterling’s traditional hospitality and service levels we seek to provide guests with an unforgettable experience. Whether you’re a traveller seeking a spiritual retreat or a businessperson in need of a convenient and comfortable stay, Sterling Mantra Haridwar is the ideal destination for you.”

Speaking on the occasion, Mr. Deepak Behl, owner of the resort said, “We are thrilled that Sterling has debuted in Haridwar with us. Sterling has launched several resorts across the country in spiritual-pilgrimage-heritage destinations and we are very confident that with Sterling’s experience and expertise Sterling Mantra Haridwar will be the destination of choice for people traveling to Haridwar.”

With its combination of modern comforts and traditional hospitality, Sterling Mantra Haridwar is the perfect destination for travellers seeking a spiritual escape or a relaxing getaway and for the business traveller on the go.

Sterling Mantra Haridwar is currently open for bookings on – www.sterlingholidays.com”

Sterling Ooty Elk Hill Bags the Best Themed Resort at TN Tourism Awards’22

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“Chennai, 28 September, 2022: One of the leading leisure hospitality brands in India, Sterling Holiday Resorts bagged a prestigious award at the Tamil Nadu Tourism Awards conducted yesterday in Chennai. One of Sterling’s resort at Ooty, Sterling Ooty Elk Hill was the sole winner to be awarded the ‘Best Themed Resort’ under the Best Hotels in Tamil Nadu Category. The award was presented by Dr. M. Mathiventhan, Hon’ble Minister for Tourism, Govt. of Tamil Nadu.

On receiving the award, Vikram Lalvani, MD and CEO of Sterling Holiday Resorts Ltd said: “We are immensely delighted about the recognition at the Tamil Nadu Tourism Awards ‘22. Sterling Ooty Elk Hill has often been appreciated by our guests on various platforms, but this award and recognition by Tamil Nadu Tourism is a cherry on the cake for us. Sterling believes in creating experiential holidays by blending the distinctive attributes of the destination into immersive and authentic Discoveries & Experiences. This award encourages us to continue to deliver on fantastic holiday experiences across our 35 plus resorts around the country.”

While the queen of hill stations is popular for its weather and scenic vistas, the destination is unmatched in its heritage and unique history. The Nilgiri Mountain Railways (NMR) – a UNESCO Heritage site, is a living embodiment of Ooty’s legacy with travel.

Sterling Holiday Resorts records a PBT of Rs. 28 Cr. in the first quarter, records a total income of Rs 102 Cr.

Sterling has celebrated this heritage by featuring it at Sterling Ooty Elk Hill. The NMR – Toy Train – a 20ft x 6ft built-to-scale working model placed in the guest lobby area of the resort is a miniature version of this historic mountain railways system that started in Ooty in the year 1899. This set comprises of a steam engine and four carriages, with the engine making the authentic chuffing sounds and the whistle. The model depicts two stations Runnymeade and Kateri, two stone cut bridges and tunnels. While the original Toy Train is built on 1000 mm gauge railway this 3D automated miniature model of the train model is designed on 00-1:76 gauge or HO gauge – 1:87-gauge tracks.

The NMR is the only functioning passenger train system that works on the Rack & Pinion Model operating on the steepest railway track in Asia. A vivid design of this model is also displayed at the resort with a Rack & Pinion Infographic at the resort.

As a part of the award ceremony, various tourism stakeholders were recognised for their contribution towards the development of Tourism in Tamil Nadu. The awardees included operators, airlines, accommodation units, restaurants, guides and other tourism enterprises contributing to the promotion of tourism in the state.

Vikram Lalvani appointed MD & CEO of Sterling Holidays

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.

Media contact :

Puspanjali Mudoi- Puspanjali.mudoi@communicateindia.com , +91 8826887294

Siddhesh Sawant- siddhesh.sawant@communicateindia.com, 9987210995

Harinath M – Harinath.m@sterlingholidays.com , + 91 98407 14244″

For more media articles – Checkout Travellers of India’s Media Section.

Sterling Holiday Resorts records a PBT of Rs. 28 Cr. in the first quarter, records a total income of Rs 102 Cr.

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Resort Business generates 40% EBITDA on account of growth in room and food & beverage revenues.
35% increase in the average room rate compared to pre-pandemic rates.
Occupancy touches 73% in FY Q1 against 52% in the previous quarter

“8^th August 2022, Mumbai: One of India’s leading leisure hospitality brands, Sterling Holiday Resorts Ltd. recorded a profitable first quarter as on June 2022 with a total income of 102.6 Cr and Rs 28.3 Cr. PBT. Riding on the positive recovery in the economy and leveraging on an increased average room rate (ARR), focused increase in guest spends on food & beverage and taking advantage of the cost-efficiency measures taken in the previous year the company topped its pre-pandemic performance on almost all key indicators.

The leisure hospitality brand saw a 35% growth in the average room rate compared to pre pandemic levels, and the occupancy reached 73% as compared to 52% in the previous quarter.

Meanwhile, the new additions in Membership also doubled compared to the same quarter in the previous year. The down payment of Membership also touched 47%, an increase of 10% over the previous year.

Must Read: Sterling Holidays announces Luxury Resort in Alleppey

Talking about the performance in the first quarter of the Financial Year, Vikram Lalvani, MD and CEO of Sterling Holiday Resorts Ltd said, “We have seen the first, full summer season since 2019, as we lost the season in the past 2 years to the pandemic. We were geared to leverage the anticipated demand upswing and that helped us clock a Rs.100 crore quarter for the first time. We will continue to expand aggressively and grow organically to leverage the great start to this financial year!”

Sterling Resorts is expanding its distribution network into Tier 2 and 3 towns aggressively. It has developed a proprietary platform called “Sterling One” that enables partners engage with Sterling and book Sterling holidays for their clients online in real time.

Sterling has also taken up several initiatives to control costs including virtualization of its acquisition processes and increase in membership sales from onsite locations, resulting in higher margins.

In line with its vision to aggressively expand on an asset-light model, Sterling opened resorts in Madurai and Kalimpong in the first quarter and signed on several other properties that it plans to open in the near future.

Must Read: Sterling Holiday Resorts Introduces ‘Sterling Spark Joy’ Gift Cards – a New Way to Gift a Holiday

ABOUT STERLING HOLIDAY RESORTS LTD.

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.”

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Vikram Lalvani appointed MD & CEO of Sterling Holidays

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“Ramesh Ramanathan hands over baton to Vikram Lalvani. Will continue

to guide the company as Chairman.

Mumbai, 04.04.2022: Sterling Holiday Resorts Limited, one of India’s leading leisure hospitality brands announced the appointment of Mr. Vikram Lalvani as the new Managing Director and CEO of the company with effect from 1st April, 2022.

After seven years of overseeing various strategic responsibilities at Sterling, which included, Customer Engagement, Revenue maximization, Hotel Sales and Resort Operations, Mr. Vikram Lalvani will be taking on the role of Managing Director of Sterling Holiday Resorts Ltd, a post which was effectively held by Mr. Ramesh Ramanathan since 2011, who will now continue to guide the company as its Chairman.

As CMD for Sterling, Mr. Ramesh Ramanathan has been instrumental in steering the company’s turn-around and making it profitable and establishing the Sterling Brand in the Leisure Holiday space. During his time, he has also transformed the company from being a major player only in the time-share segment to a strong Leisure Hospitality player across all customer segment. Over the past decade, Sterling has expanded its footprint from 10 resorts to over 38 resorts with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage and drive-to locations, pan-India.

Must Read: Sterling Holidays launches Sterling LOCAL Restobar at their Goa and Wayanad Resorts

Continuing to serve the company as the Chairman, Ramesh Ramanathan, said, “I am extremely pleased on the appointment of Vikram as Managing Director & CEO, to lead Sterling towards newer avenues. I look forward to working with him towards our common vision of making Sterling the No. 1 Leisure Hospitality brand in India. On behalf of the board and the team, we are confident that Vikram’s vast experience in the hospitality industry will be a huge advantage for us. His energy, passion and eye for detail will also boost the team in delivering exceptional services and make Sterling the preferred brand for our guests. I congratulate him and wish him all the best for his next chapter.”

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Commenting on his new role, Mr. Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts Ltd. said, “I am honored to be given this responsibility. We will continue on the growth path set for us and drive to double our inventory and footprint to over 5,000+ rooms by 2025. With focus on Digitization, we will bring innovation in services for our guests and create a unique place for Sterling in the leisure space. I look forward to further strengthening the brand and building market leadership in the coming years.”

In his previous role as COO, of Sterling Holidays, Vikram has been responsible for successfully strengthening the preferred partners’ network, launching new revenue focused projects, spearheading the expansion plans across the country which now includes 38 plus resorts in operation and many more in the pipe-line.

Mr Lalvani has over 25 years of leadership experience in Hospitality, Leisure and ITeS industries with a proven expertise in revenue maximization and technology solutions. In the past, Mr Lalvani has held crucial positions in companies such as The Indian Hotels Co. Ltd. and Sutherland Global Services.

About Sterling Holiday Resorts Ltd

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Thiruvanamalai, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.”

Must Read: Top 10 Sterling Holiday Resorts in India – Foremost Suggestions

Sterling Holidays launches Sterling LOCAL Restobar at their Goa and Wayanad Resorts

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13th December, 2021: “Sterling Holiday Resorts, a leading leisure holiday brand in India launches its signature Restobar “Sterling LOCAL” at Sterling Goa Varca and Sterling Wayanad on 12th December 2021. In line with the brand’s promise of ‘Discoveries and Experiences’, Sterling LOCAL is conceptualized with an idea of taking popular beverages and foods and giving them a ‘desi’ twist by incorporating fresh regional ingredients, local beverages, cuisines and cooking styles to create food and beverages inspired by the region. Thus, while the concept is constant across all the resorts, in each place, it gets expressed differently, giving each “LOCAL” a unique identity and menu.

Must Read: Sterling Holidays announces Luxury Resort in Alleppey

Sterling LOCAL Restobars have been launched already in Sterling’s Ooty, Kodai and Yercaud resorts and many more are slated to be launched in quick time. The LOCAL in Goa offers an interesting fusion of local ingredients like Kokum and local drinks like Feni and Mahua with culinary styles that range from Konkan to Portuguese. This includes drinks like the ‘Peru Meru’ and ‘Varca Feni-o-Tini’. The LOCAL in Wayanad is a “Beer and Wine lounge” inspired by the myriad bird species that habit the resort, with interesting beer cocktails such as ‘The Radler called Warbler’ and wine cocktails like the nannari-syrup infused ‘Nannari Wine Barbath-Sarbath’.

Speaking about the launches, Mr Ramesh Ramanathan, CMD, Sterling Holiday Resorts Limited said, “Inspired by the successful launches and positive feedback of Sterling LOCAL at Ooty, Kodaikanal and Yercaud, we wanted to expand the concept quickly across multiple destinations and different states where our resorts are; with each boasting their own distinctive and bold culinary highlights. It brings back nostalgia to some and to many it will be a discovery of flavours in a casual and comfortable setting. We hope to bring an insight into the local cultures, preferences and ingredients through Sterling LOCAL.

Must Read: Top 10 Sterling Holiday Resorts in India – Foremost Suggestions

ABOUT STERLING HOLIDAY RESORTS LTD.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Alleppey, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gir, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Tiruvannamalai, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Must Read: Calangute Beach Goa: Top Attractions, Things to Do, and Best Time to Visit

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services”.

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Sterling Holidays announces Luxury Resort in Alleppey

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October, 12, 2021: Sterling Holiday Resorts Limited, one of India’s leading leisure hospitality brands announced that its new property Sterling Lake Palace Alleppey is operational and has welcomed its first guests. This marks Sterling’s entry into the Premium segment of leisure hospitality and is the 7th property of Sterling in Kerala.

The Sterling Lake Palace Alleppey resort is located amidst an expansive 14 acres of lush greenery, on the banks of the Vembanad Lake. It boasts of 58 luxurious rooms and suites, each with a water-view. The highlight of the property is a central private lagoon with an island-swimming pool and guests have the choice of arriving in style at the resort via boat from the resort’s private pier.
The resort offers a selection of upscale accommodations to choose from: Heritage Cottages, Lake View Premium and Lake View Privelage Suites. The property also boasts of two Luxury Grande

Must Read: Top 10 Sterling Holiday Resorts in India – Foremost Suggestions

House Boats or ‘Kettuvallams’, to immerse in and experience the idyllic backwaters of Alleppey.

Guests looking for culinary indulgence will find the best of global and soulful Kerala cuisine at ‘The Lakeside’ restaurant. The restaurant offers a mix of cuisines from the local Kuttanad to Mappila, Malabar, Syrian to everything in between with an amalgamation of local dishes and popular international dishes. Guests can also enjoy amazing views and relish a cuppa & small portion offerings of regional and international foods at the 24×7 ‘Café Vembanad.’

To make the most of their stay at the property, guests can deep-dive into Ayurveda and holistic treatments and therapies at their large signature Sterling Subuthi Spa that includes a Beauty & Bridal salon.

Commenting on the latest resort opening, Mr Ramesh Ramanathan, CMD, Sterling Holiday Resorts said, “Our new property in Alleppey is a crowning jewel in our bouquet of resorts. With this latest offering, we aim to provide an indulgent and pampering experience to our guests. We look forward to bringing more such beautiful resorts to our customers as we focus on our strategy to double our inventory by 2025.”

Mr. Toby Chandy, the owner of the Lake Palace Resort said: “We are very happy to associate our luxury resort with a leading leisure brand like Sterling. We feel that Sterling’s brand promise of ‘Holiday Differently’ and their focus on delivering unique ‘Discoveries and Experiences’ ties in very well with our vision when we built our resort!”

The property provides a range of Discoveries and Experiences (D&E) for its guests, including Kayaking, Shikara Ride, Pottery Making, Pedal Boating, Speed Boating, Jet-Ski and a sports zone for activities such as volleyball, mini-golf, badminton, archery, etc. For MICE events and weddings, Sterling Lake Palace Alleppey Resort will offer modern banquet and customized packages, making it an ideal venue for a destination wedding or intimate corporate events.

Sterling Holiday had earlier announced that it was expanding into five new exciting destinations located in different regions of the country. Apart from Alleppey in Kerala, Sterling Holidays is opening resorts at Gir in Gujarat; Kalimpong in West Bengal; Madurai and Tiruvannamalai in Tamil Nadu. With the addition of these new resorts, Sterling’s inventory has moved to 2,400 rooms in 38 destinations.

Must Read: Sterling Holiday Resorts Introduces ‘Sterling Spark Joy’ Gift Cards – a New Way to Gift a Holiday

ABOUT STERLING HOLIDAY RESORTS LTD.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Media Contact –
Sonal Kadam – sonal.kadam@communicateindia.com
Urvi Mange – urvi.mange@communicateindia.com

Sterling Holiday Resorts Introduces ‘Sterling Spark Joy’ Gift Cards – a New Way to Gift a Holiday

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January, 25 2021: Sterling Holiday Resorts, one of the country’s leading leisure holiday and vacation ownership brands, introduces ‘Sterling Spark Joy’ Gift Cards, in line with the brand’s essence to “Fuel the Joy of Discovery” – making holidays the ideal gift that is easy to share and of priceless value!

Gifting of holidays is a growing trend, and the ‘Sterling Spark Joy’ Gift Card makes it effortlessly simple. “The customer can visit the

Sterling website, choose the Gift Card and load it with as much money as they wish! At the time of purchase, they can add a personalized message while designating the receiver”. The receiver can use the e-Gift Card on the Sterling website and redeem the value on the card while booking their holiday.

“Sterling’s brand promise is “Holiday Differently,” and this Gift Card also enables customers to “Gift Differently!” The ‘Sterling Spark Joy’ gift card is the perfect gift for anniversaries, birthdays, festive occasions, to celebrate promotions, welcome a newborn, or for no reason at all, other than to express one’s love by providing loved ones with a memorable Sterling Holiday filled with new Discoveries and Experiences”!

‘Sterling Spark Joy’, is powered by the leading gift card major – Qwikcilver. The gift card is currently available exclusively on the brand website (www.sterlingholidays.com) and can be pre-loaded with denominations ranging from 100 to 1,00,000 as per one’s choice.

“Commenting on the launch, Mr. Ramesh Ramanathan, Chairman and Managing Director of Sterling Holiday Resorts said, “We are extremely delighted to launch ‘Sterling Spark Joy’ Gift Cards. This initiative brings a Sterling holiday within the reach of a much wider set of potential customers. Being an e-Card, it will leverage the growing trend for online gifting and will enhance the visibility of our brand. Most importantly, it will give us the opportunity to enable people to gift memorable holidays to their loved ones – a priceless gift”!”

Here you can know more about About Sterling Holiday Resorts Ltd.

Must read latest resort launch by Sterling Holiday Resorts – Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Sterling Holiday Resorts Limited – Travellers of India

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“Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays to Indians since 1986. The company pioneered Vacation Ownership in India and has a network of resorts at some of the best holiday destinations in India. The company operates on a unique hybrid business model of serving both members and FIT guests. In 2019, alone, Sterling hosted more than 6.5 lakh guests at their resorts.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services”.

1. Currently, with 35 resorts across India the brand caters to the different holiday needs like leisure vacations in jungle, beach, rivers and mountains, drive to holidays, heritage destinations and pilgrimages.

2. The resorts are located in Anaikatti, Corbett, Dabhosa, Daman, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, West Godavari, Guruvayur, Jaipur, Kanha, Karwar, Khopoli, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Sajjan, Sariska, Thekkady, Wayanad, Yelagiri and Yercaud etc

Read more: Top things to do in India

3. In August 2019 Sterling announced its expansion plan into new destinations of which resorts in Guruvayur, Thekkady, and Palakollu in West Godavari, Andhra Pradesh are already operational.

4. With its vast network of resorts Sterling Holiday Resorts is the single largest leisure inventory providers for the biggest OTA’s in India.

5. The launch of the new hygiene and sanitation program
Sterling CARES, is already preparing its resorts to provide safe and fun-filled Holidays to its guests

6. Sterling in its partnership with various state government and employment bodies offers skill development through various training programs. These are especially on communication, excellence in customer service, presentation skills, managing people, managing performance, time management, etc.

7. Today, since holidays are more than just stay and food, Sterling Holiday Resorts Limited has developed signature Sterling Discoveries and Experiences (D&E). Around 500 unique and popular reasons to not just travel but also holiday differently both within and outside the resorts. D&E led by its very own holiday Mascot ‘Raja Rex’.

Must Read: Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

Sterling Holiday Resorts Expands Its Network With a First Wellness Resort in Rishikesh

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One of country’s leading leisure holiday and vacation ownership brand Sterling Holiday Resorts announced the launch of its new property Sterling Palm Bliss Rishikesh, in the ‘Yoga Capital of The World’. Located at a convenient distance from Dehradun Airport and a mere 4.7 km away from the Rishikesh Railway station. Sterling Palm Bliss Rishikesh is situated in the heart of this adventure and wellness haven. The resort boasts of 35 fully-equipped rooms under Classic rooms, Premier Rooms, Privilege suites and Family Suites category. Sterling Palm Bliss Rishikesh is also poised to be a foodie’s paradise with its 3 well designed restaurants and café, which includes –A multi-cuisine vegetarian restaurant ‘Aroma by Taste’, a roof-top Italian specialty restaurant ‘Sky House’ and a wholesome food health café ‘Aveda’. Additionally, the property will also have an Ayurvedic Spa – Subuthi Spa and a versatile banquet space.

Some of the highlights of the resort are the unique Panchakarma treatments and therapies, and Nadi Vigyan (pulse diagnosis) astrology available at the signature Subuthi Spa. ‘Sky House’ the Italian speciality rooftop restaurant featuring a large wood fired oven offering choicest of Pizzas, is also one of its kind in Rishikesh. The resort is ideal for those seeking a planned wellness break and also quick adventure getaways, while being a perfect
dine-out destination for the locals.

Commenting on the launch of the new property, Mr. Ramesh Ramanathan, Chairman and Managing Director of Sterling Holiday Resorts said “We are extremely delighted about the launch of the new property in Rishikesh. It is a perfect amalgamation of a spiritual adventure and drive-to holiday destination. As the leading experiential holiday brand in the country, we are growing rapidly and with Sterling Palm Bliss Rishikesh we will be adding a wellness resort to our portfolio of holiday options. ”

Resort also offers a curated holiday itinerary that includes many Discoveries and Experiences of the destination, like a trails leading to the iconic Laxman Jhula, trek to the Beatles Ashram, White Water Rafting, Jumping Heights and a Jungle Safari.

About Sterling Holiday Resorts Ltd.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays to Indians since 1986. The company pioneered Vacation Ownership in India and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rajakkad, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

“Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services”.

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