“Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays to Indians since 1986. The company pioneered Vacation Ownership in India and has a network of resorts at some of the best holiday destinations in India. The company operates on a unique hybrid business model of serving both members and FIT guests. In 2019, alone, Sterling hosted more than 6.5 lakh guests at their resorts.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services”.

1. Currently, with 35 resorts across India the brand caters to the different holiday needs like leisure vacations in jungle, beach, rivers and mountains, drive to holidays, heritage destinations and pilgrimages.

2. The resorts are located in Anaikatti, Corbett, Dabhosa, Daman, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, West Godavari, Guruvayur, Jaipur, Kanha, Karwar, Khopoli, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Sajjan, Sariska, Thekkady, Wayanad, Yelagiri and Yercaud etc

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3. In August 2019 Sterling announced its expansion plan into new destinations of which resorts in Guruvayur, Thekkady, and Palakollu in West Godavari, Andhra Pradesh are already operational.

4. With its vast network of resorts Sterling Holiday Resorts is the single largest leisure inventory providers for the biggest OTA’s in India.

5. The launch of the new hygiene and sanitation program
Sterling CARES, is already preparing its resorts to provide safe and fun-filled Holidays to its guests

6. Sterling in its partnership with various state government and employment bodies offers skill development through various training programs. These are especially on communication, excellence in customer service, presentation skills, managing people, managing performance, time management, etc.

7. Today, since holidays are more than just stay and food, Sterling Holiday Resorts Limited has developed signature Sterling Discoveries and Experiences (D&E). Around 500 unique and popular reasons to not just travel but also holiday differently both within and outside the resorts. D&E led by its very own holiday Mascot ‘Raja Rex’.

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