Ghana’s Immigration Service began repatriating eight foreign nationals on 13 January 2026, after the individuals completed six-month prison sentences for fraudulently using lifestyle and wellness direct selling company QNET’s name to conduct scams. Authorities arrested the group—citizens of Burkina Faso, Cameroon, and Togo—in August 2025 after they promised victims employment and travel opportunities abroad in exchange for money.
The enforcement action speaks to a consumer-protection problem that has followed direct selling brands in multiple markets: scammers borrow a recognizable name, sell false hope, and leave the legitimate company to prove it wasn’t behind the pitch. In Ghana, QNET has spent the past two years trying to draw a bright line between its direct selling business and the criminal networks exploiting its brand, an effort that has included public campaigns, media outreach, and partnerships with local institutions.
A public campaign built around “don’t pay for jobs or travel”
QNET launched its “QNET Against Scams” campaign in Accra on 7 August 2024, at its training facility in East Legon. The initiative used outdoor ads, broadcast media, digital channels, and printed materials across major Ghanaian cities to warn the public about schemes that misuse the QNET name.
Local media coverage of the launch outlined the alleged scam pattern Ghana authorities later prosecuted: payments collected after promises of employment or international travel—offers that are not part of QNET’s business, which involves direct selling of luxury, lifestyle, and wellness products.
From anti-scam messaging to a tourism-backed convention
QNET’s most visible Ghana moment arrived months later with V-Africa 2025, a four-day convention held in February at Accra’s International Conference Centre. The event was organized through an arrangement with the Ghana Tourism Authority and drew roughly 4,000 participants from across Sub-Saharan Africa.
The tourism partnership helped turn a defensive communications fight into a broader positioning effort: business tourism for Ghana, plus a regional stage for entrepreneurship training and networking tied to a legitimate direct selling model.
Financial literacy and recognition at a Lagos tech forum
Outside Ghana, QNET has leaned on skills-building programs to frame its role in African markets. One flagship is FinGreen, a financial literacy program launched in 2021 and delivered with local partners. FinGreen has reached over 3,300 participants across Nigeria, Ghana, Turkey, and Egypt since launch.
“Financial literacy is not a privilege; it’s a fundamental life skill,” said Trevor Kuna, QNET’s official spokesperson, in a statement. “Through FinGreen, we are equipping youth and women with the knowledge to take control of their financial futures. This recognition reaffirms our commitment to fostering financial resilience and making a lasting impact in underserved communities.”
That work was cited in connection with an award QNET received at the AfriTECH 4.0 Conference and Awards in Lagos in November 2024, where it was named “Direct Selling Company of the Year.”
What’s new: sponsorship renewals, new market steps, and awards
QNET’s recent activity shows it is moving beyond the scam storyline and continuing to grow its presence in Africa:
- Sports sponsorship: The Confederation of African Football (CAF) and QNET renewed their partnership for the 2025/26 CAF interclub season, extending a relationship running since 2018 across major club competitions.
- South Africa entry: In 2023, QNET entered South Africa, positioning the move around support for local entrepreneurship; the release emphasized local direct marketing regulatory registration in South Africa.
- Events and media engagement: QNET held a New Year Media Soirée in Accra held in early January 2026, a gathering to recap milestones and outline priorities.
- Awards tied to the anti-scam campaign: The “QNET Against Scams” and V-Africa 2025 earned Stevie Awards recognition in 2025 categories linked to PR campaigns and community engagement.