“Press Release Gurugram, 10th November, 2025 — Three O’ Clock Café proudly announces the grand opening of its three outlets in Gurugram, introducing the city to a thoughtfully curated menu inspired by the rich, aromatic traditions of Vietnamese coffee. Three O’ Clock Café make a grand debut in Gurugram with three outlets opening on the same day — at AIPL Joy Central, Elan Epic Mall, and AIPL Business Club — introducing the city’s café lovers to authentic Vietnamese flavours and coffee culture. Located in the heart of Gurugram, these cafés blend global flavours with a cosy, modern aesthetic, promising to become the city’s next favourite spot for coffee lovers and culture seekers alike.
At Three O’ Clock Café, the highlight is its signature Vietnamese coffee experience, featuring traditional brewed coffee, creamy egg coffee, coconut coffee, and cold brews. All prepared using premium beans sourced from Vietnam’s finest estates. Each cup is a tribute to the slow-brewed charm of Vietnamese coffee culture, reimagined for the modern Indian palate.
“The growing cultural and economic exchange between India and Vietnam continues to strengthen the friendship between our two nations. Food and coffee are among the most heartfelt ways to bring people together, and we are delighted to see Vietnam’s beloved coffee culture finding a home in India through the launch of Three O’ Clock Café.” said Mr. Bui Trung Thuong, Trade Counsellor, Embassy of Vietnam in India who graced the event as the Guest of Honour.
“We are excited to bring an authentic slice of Vietnam’s coffee heritage to Gurugram,” said Phi Van Nguyen, Chairwoman at Vietnam Franchising & Licensing Network & Co-Founder, Three o’clock. “Three O’ Clock Café is more than just a place to grab coffee—it’s an invitation to pause, connect, and savour the moment, the way people do every day at 3 PM in Vietnam.” She added.
Beyond coffee, the café offers a range of artisanal teas, fresh bakes, bánh mì sandwiches, baos, and indulgent desserts to complement the beverage line-up. With its warm interiors, pastel hues, and an inviting ambience, Three O’ Clock Café serves as the perfect space for casual catch-ups, work-from-café sessions, or peaceful solo breaks.
“Three O’ Clock’s launch in India brings the warmth and artistry of Vietnamese café culture to a new audience. It’s more than just coffee it’s an experience that celebrates slow living, authentic flavours, and meaningful conversations; all infused with a modern Indian essence.” Gaurav Marya, Chairman, Franchise India.
Key Highlights of Three O’ Clock Café:
- Authentic Vietnamese Phin-filter coffee and speciality beverages
- Signature egg coffee, coconut coffee, iced Vietnamese latte, and more
- Contemporary interiors designed for comfort and creativity
- Located across prime Gurugram destinations, AIPL Joy Central, AIPL Business Club, and Elan Epic Mall
“Three O’ Clock brings the soulful charm of Vietnamese café culture to India. Every cup tells a story of craftsmanship, connection, and creativity. This launch celebrates the beauty of slowing down and savouring authentic moments, blending Vietnam’s rich traditions with India’s vibrant café spirit.” said Sonya Chowdhry, Managing Director, Franchise India.
Poonam Bajaj, Area Developer and CEO, Inner Bean Coffee Pvt. Ltd. said: “India’s coffee culture is evolving rapidly, with young urban consumers seeking experiences that go beyond the usual cup. There’s a growing appetite for global flavours, craftsmanship, and café spaces that tell a story. Three O’ Clock Café perfectly captures this shift, offering something fresh, soulful, and deeply rooted in authentic taste.”
Vietnamese coffee culture has been flourishing globally due to its unique blend of tradition and modernity. With over 60% of millennials globally embracing specialty coffees and innovative café experiences, the demand for fresh, authentic, and trendy café spaces is skyrocketing. In India, rapid urbanization and evolving lifestyles have fuelled a surge in café visits, with mall footfall and airport lounges becoming prime spots for café expansions.
The branded coffee shop market in India grew 12.7% over the last 12 months to reach 5,339 outlets, adding 600 new stores driven by both international and domestic players competing for market share in a traditionally tea-drinking country.
About Three O’ Clock Café
Three O’ Clock Café derives its name from Vietnam’s cultural tradition of taking a break at 3 PM to enjoy coffee and conversation. The brand brings this philosophy to India celebrating community, slowness, and meaningful pauses through a cup of coffee crafted with care.”
For more details, visit:
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